and Shaping Client and Employee Behaviour
Behavioural economics is causing quite a buzz, but
what is it all about? Popularly
known as “nudging”, it is an effective way of influencing people’s behaviour
without restricting freedom of choice. It’s also a way of explaining the psychological, emotional, cultural and social factors
that affect the gut decisions and choices of individuals and why these are not
In business, behavioural economics can have a profound impact on product design and development, human resources and talent management, business development as well as negotiation and risk management.
This course is suitable for all those who would like to learn how to work with the practical application of behavioural science in their everyday lives both professionally and personally.
On completion, delegates have gained:
AVAILABLE COURSE MODULES
Introduction to behavioural economics:
Influencing styles and strategies:
Exploring emotional influences:
Taking advantage of market inefficiencies: