Cross Cultural Communications in a Global Arena

Communicating more Effectively with International Colleagues, Clients and Audiences

In our new world of coronavirus, with communications driven increasingly by technology, we all need to communicate with an ever diversifying range of colleagues, clients and audiences both locally and internationally. Assuming what works well in the UK will be successful in another culture or with non-native English speakers can be costly and misunderstandings can be problematic, for example when conducting or delivering research, liaising with overseas clients or even managing difficult employees.  

This course will give you the cultural and communication skills you need to navigate your way successfully in today’s constantly changing business landscape. 


On completion, delegates have a practical understanding of:

  • The causes of communication interference
  • Diverse cultural values, behaviours and work styles across specific countries
  • Techniques for clear and effective communications across cultures
  • How to avoid misunderstandings and associated problems
  • A greater awareness of your own communication style

Defining successful communication:

  • Communication change forces (e.g. Millennials etc.)
  • Barriers to effective communication
  • Different types of communicators

Exploring culture:

  • The impact of culture on business
  • The cultural iceberg
  • Different attitudes to authority and organisation
  • Work orientation variations

Communication characteristics:

  • Different styles that cause interference (direct/indirect; formal/informal etc.)
  • Emotional expression
  • Small talk
  • Non-verbal signals

Developing communications skills:

  • Asking questions
  • Silence & interrupting
  • Positive assertiveness
  • Giving feedback & constructive criticism