BW CONSULTING
  Marketing and Business Development

  Tel: 020 8997 9914
  e-mail: barbara.wilmot@totalise.co.uk

Training

In addition to her consultancy work Barbara Wilmot designs and delivers bespoke courses to meet the objectives of individual organisations. Over the past few years, she has also been delivering industry training courses for the BMRA (British Market Research Association) and most recently, the MRS (Market Research Society).

These courses focus on Building and Managing Client Relationships, and Communicating More Confidently with Clients. They are based on Barbara's own, hands-on practical experience of undertaking business development and building relationships with clients in the Professional Services arena. She knows what works and what doesn't and she will share her experiences with you during these interactive one or two day sessions.

Barbara says: "My training courses will show you how and where to start in order to get the warmest leads and the fastest wins. I will give you a practical step-by-step approach to follow to show you how business development can work for you. My one-to-one approach closely follows traditional marketing principles. I will clarify the roles involved and debunk the many misunderstandings and preconceived ideas that exist about business development".

Example synopses of Barbara Wilmot's courses are shown below:

Building client relationships:
An introduction to communicating confidently with clients

This course is targeted at all staff new to account handling. It shows how effective communications are the foundations for building strong relationships with clients.

LEARNING OUTCOMES:
On completion, delegates should have a practical understanding of:

• Communications channels and styles
• How to establish contact and account plans for clients
• How to communicate confidently and more proactively with clients

For a full synopsis of this course - click here

Advanced client relationship management:
Getting more business from existing clients

This course is targeted at senior level managers and directors whose role is to develop and/or retain clients. It shows how a relationship building and management approach can secure an ongoing pipeline of business with existing, occasional and lapsed clients.

LEARNING OUTCOMES:
On completion, delegates should have a practical understanding of:

• How to address clients' real needs
• How to develop contact strategies and initiatives
• How to conduct successful pitch meetings from set up, to meeting preparation and presentation
• Strategic and financial elements of good client relationships

For a full synopsis of this course - click here

What previous delegates have said about Barbara Wilmot's courses:

"A very interactive course with good practical work. It really made me think about managing my contact with clients. I think that the plans and ideas given will impact on the way I run my accounts"

"The trainer was enthusiastic and passionate all day. My expectations were exceeded".

"The course opened a forum for sharing experiences from different client relationships. It determined everyone's objectives and what their needs were before launching into the presentation slides"