BW Consulting - Business Development Consultancy for Market Research Companies

BW CONSULTING
Marketing & Business Development

BW CONSULTING
Marketing and Business Development

Tel: 020 8997 9914
e-mail: barbara.wilmot@totalise.co.uk

Commercial Support For Developing Business Services

About Barbara Wilmot - The Facts

Barbara is a resourceful and versatile business development professional with 20 years business experience.

She specialises in:

Undertaking process consulting designed to take service companies with immature business development processes to a position of self sufficiency
Spearheading and developing marketing initiatives and strategies, including lead generation
Targeting new market segments and developing profitable new revenue streams
Proactively networking amongst prospective clients to ensure all contacts arising from initiatives and strategies are maximised
Developing and running bespoke or industry specific training programmes
Facilitating the Margerison McCann Team Management Profile psychometric tool

As a specialist business developer, Barbara Wilmot has gained extensive knowledge and experience within:

FMCG
B2B
Finance
Professional Services
Information Technology
Telecommunications
Public Sector

Before establishing BW Consulting, for nearly 10 years she developed revenue and commercial opportunities for the TNS group by raising its profile and broadening the customer base for branded solutions and services. She also established within the TNS group the concept of a proactive, marketing led, business development function, focused on providing tailored solutions to potential new clients.

Barbara Wilmot's clients have included:

FreshMinds BDRC

Fly Research Seventh Sphere Research

BMRB Millward Brown

Ipsos-MORI Research International

GfK Martin Hamblin KMR Software

Aegis Kantar Operations

Censydiam MMR Research

Apodemo Andrew Irving Associates

Winkle CTS

Lucid KMR Software

BMRA MRS (Market Research Society)

DigitalMR

Most recent projects include:

A bespoke two day training course for 100 Operational Managers, designed to develop an appreciation of the importance of building relationships with internal clients and stakeholders, together with practical steps for implementation.
A ten month contract working with an embryonic marketing team to help them develop their immature systems and processes to a position of self sufficiency.
Employing the Margerison McCann Team Management Profile to identify clear job roles and foster greater trust and cohesion within a team facing a major re-structuring.

Other achievements include:

Assessed issues impacting on the commercial performance of a software agency's client facing teams, with focus given to staff training and development, marketing and strategy.
Through coaching, developed various client-facing teams to help them co-ordinate their commercial activities and implement strategies appropriate to differing expertise and priorities.
Put in place marketing strategies and plans for a French-based, newly acquired arm of an international research agency.
Involved in the successful UK launch for the British start-up of a European agency, and helped launch their newsletter mailer.
For a struggling division of a research agency, identified and helped them target 20 top prospect companies from which briefs exceeding £100,000 were obtained.
Participated in the successful launch of a significant new product for a medium sized market research agency, which included a series of pitch meetings with prospective new clients.